That’s the last thing you want to happen.īefore we launched Savv圜al, we made some major updates to the landing page copy and some customizations for Product Hunters (only above the fold shown here) that tripled the visitor to signup conversion rate. What’s the point if you get #1 of the day, but your landing page is poorly constructed and you don't get many new signups? Think of it as the crescendo of your launch - the final push that accelerates you into escape velocity.īy delaying your Product Hunt launch until later in your product journey, you can be much more confident that you can actually convert traffic into customers. Instead of using Product Hunt to get your first customers, use it to reach the masses. To do so, you’ll need an army of supporters from social media and an email list. This’ll make even more sense as we get to launch-day strategies but the essence is that Product Hunt positions are largely won within the first hour. You need to already have an audience that can amplify you.
You can look through years and years of past launches and see where each post ranked for the day and then investigate what they did to get there.
PRODUCT HUNT JOSH 60M PRODUCT HUNTPANZARINOTECHCRUNCH TRIAL
This is simply the result of reverse-engineering what’s worked for other companies in the past, plus some trial and error of my own. Tuesday, Wednesday, Thursday, and Friday are much better days to launch. They’ve already used up all their social capital and the buzz is gone.Īs a rule of thumb, I also generally recommend avoiding Mondays, when everyone launches, and weekends, when traffic is much lower and it’s harder to get people’s attention. This list alone will help you perform much better on Product Hunt.Īvoiding shady tactics should be fairly obvious, but the last two are especially important.įor whatever reason, I’ve noticed that some people launch on Product Hunt the day after they make a big announcement or official launch. ❌ Launch on a Saturday, Sunday, or Monday
❌ Launch on Product Hunt the day after you announce something ❌ Have people create accounts to upvote you day of It’s all about execution.įortunately for you, most people are terrible at executing a half-decent launch plan. Getting to #1 Product of the Day is not about a fancy strategy.
Plus, many others have used my advice to launch to #1 of the day like Reform and Potion.Īnd there is no secret. Savv圜al (#2 Product of the Month) and Swipe Files (#2 Product of the Day) most recently, but there have been a few others in the past. I’ve launched on Product Hunt several times. I know that’s a boring answer but hear me out. Achieving the coveted #1 Product of the Day, or if you do a really exceptional job, #1 Product of the Week or Month, is all about nailing the basics.
0 kommentar(er)
